Mintel and The Hatchery Chicago announce new partnership to support Chicago’s food and drink startup community

Mintel Disruptor is a global program dedicated to supporting the startup sector.

Mintel, the experts in what consumers want and why, has today announced a partnership with food and beverage incubator, The Hatchery Chicago. Every day, Mintel analysts have their fingers on the pulse of the world’s most interesting products, services, and brand developments. Leveraging this expertise to support the startup community, Mintel Disruptor was created, a program dedicated to building deeper relationships with the startup sector, as well as curating and analyzing the most impactful startup product and service innovations.  

The Hatchery Chicago, a non-profit food and beverage incubator based in Chicago’s East Garfield Park neighborhood, is dedicated to enabling food and beverage entrepreneurs to build and grow successful businesses through three major areas of need: access to production space, financing, and resources. Their cutting-edge kitchen facilities, robust entrepreneurship curriculum, and strategic partnerships support local entrepreneurs, cultivate local job opportunities, and accelerate local economic growth.

Through The Hatchery Chicago’s Bloom Program – which serves entrepreneurs who are building and growing emerging brands – Mintel is providing members with analysis of consumers, markets, new products, and competitive landscapes through a suite of products including Mintel Reports, Mintel Global New Products Database (GNPD) and Mintel Purchase Intelligence. In addition, members will have access to Mintel analysts to help them interpret what the research means for their specific business goals.  

Jon Butcher, CEO Mintel Americas, said: 

“We are very excited to partner with The Hatchery Chicago to enable our analysts and Chicago’s food and drink entrepreneurs to work together and learn from one another. Mintel joins The Hatchery in its commitment to Chicago’s food and drink startup community, ensuring its members have the consumer and market data and expertise they need in order to make better decisions faster, become successful, and see their businesses grow.

“Mintel Disruptor was created to put our data and analysis in the hands of startups as they develop new products and services and give our analysts a direct line to the innovations that are disrupting the industries and markets Mintel covers. This allows us to provide our clients with insight on what’s being developed at the startup level, as well as recommendations on how companies and brands can get involved and stay competitive.”

Natalie Shmuik, CEO of The Hatchery Chicago, said:

“Insights are key to the creation, development, and success of every business. With the industry in flux, understanding market shifts, as well as consumer needs and purchasing habits, are as important as ever. 

“At The Hatchery, we are committed to supporting startups with all the tools they need to successfully launch and grow their business and these insights are essential. Our partnership with Mintel will enable our entrepreneurs to advance and accelerate their growth by making strategic, data-informed decisions that will set them up for success.”

About Mintel

Mintel is the expert in what consumers want and why. As the world’s leading market intelligence agency, our analysis of consumers, markets, new products, and competitive landscapes provides a unique perspective on global and local economies. Since 1972, our predictive analytics and expert recommendations have enabled our clients to make better business decisions faster.

About The Hatchery Chicago

The Hatchery Chicago is a non-profit food and beverage incubator dedicated to helping local entrepreneurs build & grow successful businesses. Through cutting-edge kitchen facilities, robust entrepreneurship curriculum, and partnerships with generous corporate sponsors and foundations, we support local food and beverage entrepreneurs, cultivate local job opportunities, and accelerate local economic growth.